1 — Understand
Do our research. Get to know your brand, objectives and target audience. By really getting under the skin of your business we can promote it knowledgeably and authentically as if it were our own.

2 — Interpret
Formulate a plan. Set objectives, cherry-pick tactics, develop newsworthy story ideas. From a thorough understanding of your brand comes the wherewithal to uncover the stories that will capture the interest of media and the imagination of your consumers

3 — Outreach
Put your brand in front of the right people in meaningful ways. We’ll identify the best path to reach your publics through traditional press office tactics, influencer collaborations or consumer- facing activations.

4 — Evaluate
Measure outreach success and audience response, aligned with objectives. Results are evaluated on a regular basis to ensure we’re on track and help prepare for the future.

5 — Re-interpret
Back to stage 2 and repeat.