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Una St Ives

Building an aspirational brand

Hope Yard PR was appointed at a pivotal moment for the luxury Una St Ives resort at Carbis Bay, just as a new brand identity was unveiled and in the lead-up to an exciting next development phase. A crucial part of the brief has been to maintain awareness amongst local and national consumer press in preparation for what’s to come.

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Kicking off with a local media relationship drive followed by a targeted press visit programme, the campaign has kept the resort front of mind for its target audience. From promoting wood fired dining and live music sessions at Una Kitchen to showcasing the delights of St Ives out of season, PR activity has continued to showcase the resort’s appeal.

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Birds eye view of ah healthy salmon dish from Una St Ives resort
External view of a outdoor heated swimming pool at the Una St Ives resort
Internal view of a communal Area in the Una St Ives resort
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“Hope Yard PR excel in delivering consistent national coverage raising our profile in the luxury resort market. They take a pragmatic approach, establishing multiple angles and working hand in glove with us to develop ideas. Their knowledge of, and links within, the local, regional, and national press are impressive. This knowledge, coupled with their friendly, professionally, and enthusiastic work ethic, has seen real tangible commercial reward.”
James Hemming, Resort Director, Una St Ives

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