Carefully timed announcements introduced the festival’s debut lineup, from Californian yoga icon Shiva Rea to electronica pioneers Morcheeba, supported by a campaign that fused soulful storytelling with creative content.
Through press trips, social collaborations, and storytelling, Hope Yard PR captured the spirit of Paradhis- forest bathing under ancient oaks, sound ceremonies in the church, drum circles beneath the stars. Journalists and influencers were invited to experience the rhythm and stillness of the weekend, generating authentic coverage that positioned Paradhis as a refreshing evolution of the modern festival scene.
Media recognition was instant with features across The Times, Independent, Daily Mail, Sainsbury’s Magazine, Red, Country Living, Country Life, Prima, TopSante, Women’s Fitness, Health & Wellbeing, and BBC Spotlight praising its thoughtful curation and transformative energy.







