Scarlet Hotel

The campaign set out to tell Scarlet’s story in a way that captured both place and philosophy. At its heart, Scarlet empowers guests to recharge, restore balance and embrace a renewed sense of purpose.

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From the hotel’s living well ethos to its immersive dining and spa experiences, every detail is designed to offer a complete mind and body refresh- the perfect antidote for those feeling overworked, overwhelmed and in need of a wellness boost.

Press activity spotlighted the Scarlet Spa as one of the UK’s most renowned Ayurvedic-inspired sanctuaries, where guests can move seamlessly between a serene indoor pool, an outdoor natural pool cleansed by a living reed bed, a clifftop wooden sauna and restorative steam room. At the same time, shining a light on the hotel's approach to food, celebrating the people and producers behind ingredient-led menus rooted in seasonality and sustainability.

Tailored press trips have brought this to life. The result has been thoughtful national features that reinforced Scarlet as more than a hotel: a sanctuary where relaxation, sustainability and stunning coastal views come together.

Coverage highlights include Olive Magazine, Harper’s Bazaar, Condé Nast Traveller, Country & Town House, The Week, The Standard and National Geographic Traveller, cementing Scarlet as one of the UK’s most desirable eco-luxury destinations.