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Tide + Seek

Now you see me

Eco-conscious swimwear that is turning heads

It’s an honour to be involved with the launch of a new brand. Seeing a business emerge from the seed of an idea and offering the support to grow it, into an in-demand brand is a real adventure.

Tide + Seek, a new sustainable swimwear business launching for summer 2019, needed to make its mark on a saturated fashion market. To get its voice heard, a strong PR campaign was vital.

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Positioning Tide + Seek to the right consumers, telling the story of the brand’s eco credentials via the mainstream fashion press was a striking success with coverage appearing in target titles including Cosmopolitan, Glamour, Marie-Claire, OK, Sunday Times Style, Sunday Telegraph and The Guardian. The initial six-month project generated a media value of over £750k for this start-up business.

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“Having the range featured in fashion photoshoots, highlighted across sustainable swimwear articles, and championed by influential fashion journalists increased daily visits to the website by 5,000% which in turn dramatically affected product sales”
Sammy Thomas, Tide + Seek

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